The wait is nearly over with the store opening this Saturday at 10am (the 21st, natch) and although I predict scenes akin to a One Direction meet and greet, it'll be worth it as the first 300 customers through the door will get a gift card.
I got the chance to visit the Oxford Street store to get a feel for the brand before the grand Trafford Centre opening. I was expecting a stark Primark-esque space with clothes in piles on the floor and women changing in the aisles - but actually it is much calmer, with excellent retail standards - meaning it's easier to find your size - and cute vintage-inspired installations. It's easier to shop in-store as everything is merchandised into packages; I find the website totally overwhelming, with 900 dresses to scroll through and no indication of style, shape, or pattern. Yes, it's busy - it is Oxford Street after all - but the store is so big that you never feel claustrophobic.
Forever 21 will never fill my wardrobe simply because I like unique pieces too much for that, but their clothes complement my vintage/DIY/hippy market wardrobe perfectly; I have some lovely pieces to show off from my visit, including an expensive-looking maxi skirt and some very Marant-ish wedge sandals. It's a pleasant shopping experience and although I don't have the guts or patience to go this Saturday, I will be visiting again!
