THE FASHION FORECAST

One of my big degree projects this year was to design a stand to promote The Manchester College at Birmingham's Clothes Show Live. The project actually began before summer, when I composed a presentation forecasting trends for next year. After looking at next year's film releases - namely Star Trek, with Benedict Cumberbatch as the baddie (hello!) - and also events - after years of little space exploration there are a handful of space missions in 2013 - I went with the theme of sci-fi. My trend was chosen and I was pretty overjoyed to see sci-fi references trickling through in the spring/summer 2013 shows. Score!

It seemed like we were working on the live project forever but on Tuesday I went to the show to check out our finished stand. The entire class contributed elements of the stand, whether it was the initial trend research and moodboards, or 1/5 scale 3D development, and it was interesting to see how the college technicians and my tutor Valerie (she painted all of the galaxies, bless her) interpreted the final ideas. We also ran an activity to increase the length of time Clothes Show visitors spent on the stand; at one point we had about ten people around our activity table wanting to make mini dresses out of recycled material - sadly the activity had to be cancelled by about 2pm as we ran out of scraps!

The best bit of the entire Clothes Show was the Diet Coke Image catwalk, which was for graduates, university and college students. I might be biased but I thought the college segment was by far the most interesting and creative: another good reason to check out colleges for degrees (as well as the low course fees, small class sizes, yada yada.. I said those things way too many times that day). The Manchester College's garments were created by the Fashion Design degree students from polyester made of recycled bottles, sticking with the sci-fi theme, using colours lifted from Pantone's predicted 2013 scheme.

Of course, as well as manning the stand and being totes profesh, there was a bit of silliness with Harry Styles, studiousness with Caryn Franklin, and quite a lot of shopping. I was so proud to see my pals Paris In Cuffs and Bottle Green Vintage at the show, and it was great to chat to some of my favourite indie brands, including The Bohemian Collective. The last time I went to the Clothes Show was about five years ago, and admittedly it was underwhelming.. apart from seeing The Saturdays in the fashion theatre. Ha. This year I was totally overwhelmed by the crowds and the amount of stuff to see.. maybe I am just getting old but there was too much to see in one day!

Did you go to the Clothes Show? I'd love to know what you thought of The Manchester College's stand if you saw it.

(def chose the wrong t-shirt to photograph.. but this is a super cute baby pink & pale yellow ombré Paris In Cuffs tee)

FOREVER 21 IS COMING TO TOWN

For as long as I've lived in Manchester rumours of a Forever 21 opening have flown around fashion circles. It's going to be in the old Schuh on Market Street! No, in the Arndale! Forever 21 are very fussy about their stores - the size, particularly - so when two units totalling 20,000 square feet became available in the Trafford Centre they snapped them up.

The wait is nearly over with the store opening this Saturday at 10am (the 21st, natch) and although I predict scenes akin to a One Direction meet and greet, it'll be worth it as the first 300 customers through the door will get a gift card. 

I got the chance to visit the Oxford Street store to get a feel for the brand before the grand Trafford Centre opening. I was expecting a stark Primark-esque space with clothes in piles on the floor and women changing in the aisles - but actually it is much calmer, with excellent retail standards - meaning it's easier to find your size - and cute vintage-inspired installations. It's easier to shop in-store as everything is merchandised into packages; I find the website totally overwhelming, with 900 dresses to scroll through and no indication of style, shape, or pattern. Yes, it's busy - it is Oxford Street after all - but the store is so big that you never feel claustrophobic. 

Forever 21 will never fill my wardrobe simply because I like unique pieces too much for that, but their clothes complement my vintage/DIY/hippy market wardrobe perfectly; I have some lovely pieces to show off from my visit, including an expensive-looking maxi skirt and some very Marant-ish wedge sandals. It's a pleasant shopping experience and although I don't have the guts or patience to go this Saturday, I will be visiting again!

See some other bloggers views of Forever 21, with gorgeous photos: English Rose from Manchester, Kisses and Cross Stitches, Fashion-fade & The Quick Red Fox.

Milanese Window Shopping

You know you've got visual merchandising fever pretty bad when other people come back from their holidays with window display pictures for you. This happened when Paolo Feroleto took a trip to Milan for Salone del Mobile (which to non-design-heads is Design Week) and in-between snapping pictures of furniture managed to sneak in a little window shopping. Please enjoy Italian Louis Vuitton, Miu Miu and Stefanel windows, and my favourite, Moschino's harlequin clown. A new Manchester window shopping will come as soon as the weather clears up!

Dotty's Styling Factory

The fashion industry in the UK is worth approximately £21 billion to the economy, and employs 816,000 people; however I think young people are unaware of the scope for different careers the fashion industry holds. As a teenager I thought that designing was the beginning and end of fashion - how I thought those magazines I worshipped dropped on my doormat every month, how clothes arrived in stores, or how window displays were made, I don't know; the designers obviously magicked everything there with the power of their minds. Even now I am frequently astounded by the jobs available, with thoughts along the lines of "you get to do that for a living?!" - starting with the buyers, merchandisers, and marketers, and stretching all the way to stylists, photographers, and editors. I especially love all the new media and etail job titles - Social Media Managers, Corporate Social Responsibility Assistants, User Assistance Architects, et al. Mindblowing..!

So when The Style Factory gave me the opportunity to run fashion workshops for teens I was delighted to pass on my fashion career-related knowledge. The Style Factory makes the fashion industry accessible for young people, running pattern making, recycled fashion, and even "create your own fashion label" workshops in the North West, and for two days this week took over an (enormous!) empty unit in Runcorn's Halton Lea shopping centre for Fashion In The City. As well as the t-shirt printing, headband making, massages and make-up tutorials already running, yesterday I held styling and visual merchandising workshops using clothing from Room31.co.uk and a couple of props I'd brought along myself. No prizes for spotting the difference I'm afraid.









It was inspiring to find that kids are enthusiastic about window dressing and working in the fashion industry. They were incredibly creative, using scraps of fabric and rubber gloves to make ingenious displays. By far my favourite moment of the day was asking an 11-year-old girl what they would like to do as a job one day. "This", she said. I hope that I helped inspire her to pursue a career in the industry I love so much!

Totally Surreal, Man

Surrealism, n. Pure psychic automatism, by which one proposes to express, either verbally, in writing, or by any other manner, the real functioning of thought. Dictation of thought in the absence of all control exercised by reason, outside of all aesthetic and moral preoccupation.

In the 1930s Salvador Dalí created an installation for America's Bonwit Teller department store entitled "Narcissus". It was soon removed due to complaints from the general public; clearly it was far too outrageous for its time. Although no photographic evidence of the window appears to exist it can only be assumed the display was inspired by Dalí's painting, "Metamorphosis of Narcissus" (1937).

One also guesses the new Harvey Nichols Manchester displays was inspired by Dalí's paintings and the works of other surrealists, such as Delvaux, Magritte, and and Kahlo (top to bottom, below). The windows are utter dreamlike perfection, featuring tree people in D&G, skeletons in a Givenchy-clad clinch, and mannequins chillin' in Burberry next to an awesome interpretation of "The False Mirror".

This is by far my favourite window display I've seen - and as a visual geek I've travelled far and wide to see many - and I am so proud to say it is in my home city of Manchester!