The foundation of the business is their dedication to finding the right underwear for their clients. If we haven't experienced it ourselves then we've definitely witnessed it - visible panty lines, ill-fitting bras and the really unattractive line a pair of hipster pants makes. Co-owner Annabel is passionate about lingerie; having cut her teeth working at revolutionary bra retailer Bravissimo she now ensures all clients have correctly sized underwear to complement their beautiful new outerwear purchase. She told me most women wear bras too large in the back and too small in the cup - I made a mental note to make sure I get measured as soon as possible.
I've now had the chance to attend fashion shows from a handful of the North West's leading independent boutiques, and what strikes me most is that each indie is utterly unique, with its own ideas and approach to retail. They recognise the need for omnichannel retailing and take calculated risks exploring avenues many global companies wouldn't dare to. The éditeur are a small team, yet are always looking for methods of moving forward: they have recently employed a photographer and a SEO specialist to make the website a force to be reckoned with in the fashion batt-etail-field. Speaking to Annabel and Adam, you can't help but feel their excitement for the boutique - and I look forward to finding out what they have up their sleeves for the next twelve months.