Tuesday, 24 January 2012

To Preen: To Dress Carefully or Smartly

Oh, Preen; How do I love thee? Let me count the ways. Lately I have been gabbing non-stop to anyone who will listen, online and in real life, about how much I love the spring/summer collection. Masterminded by Justin Thornton & Thea Bregazzi, the husband & wife collaboration behind Preen, the Virginia Woolf-inspired collection was a step away from their usual deconstructed silhouettes, stretching from sweet pastel pink pixels to tenebrous ink-blot prints.

As a Preen fan, I'm in very good company: though I don't tend to follow celebrity fashion, I do rather like Carey Mulligan and her sixties chic style. Here she wears a Preen Collection dress at the BAFTA Los Angeles Britannia Awards, sans accessories, bar a very unexpected pair of blue YSL pumps.

I was very excited to hear that this very dress - plus more from the Preen diffusion lines, Collection and Line - is currently on sale at BlackWhiteDenim. Click on over, or visit the beautiful Wilmslow boutique (just a short train ride from Manchester) to get your hands on true awards-season style. Perfect work-to-drinks attire, or dress up with skyscraper heels should that long-awaited Oscars invitation finally arrive.

I'm a sucker for glossy coffee table publications so I have been eyeing up Decade, Preen's 10th anniversary book, since my obsession with the brand began a few months ago.

“This book is a personal record of our journey for the first 10 years of Preen, compiled of images, sketchbooks, photos, personal items and moments that we have collected throughout the decade.” – Justin Thornton and Thea Bregazzi.

BlackWhiteDenim are giving you the chance to win a copy - simply "Like" their Facebook page and post your favourite piece from their Preen collection. My personal pick would be the Preen Line Bubble Jumper; cozy, chic and grungey all in one knit. Good luck!

* Apologies for lack of Tuesday Shoesday this week - as you read this I will be whizzing my way to That There London. I have a few exciting meetings scheduled so expect some cracking blog posts in the coming week! Also, if you view me through Bloglovin' or Google Reader, click on over to fashiondotty.com where I have a swish new look. Big thanks to Faye of girldoesgeek.com - I was quite nervous about the whole thing but she was very patient and the whole process was straightforward.

Images from style.com, nowfashion.com, glamour.com, and BlackWhiteDenim


  1. I love Preen too! It's such an amazing brand yet so few people seem to be aware of who they are. x

  2. Have never really followed Preen but I must say their new collection is lovely! Oh and I'm obsessed with coffee table books - I've got loads stacked up in my room!

    Drea xoxo


  3. Absolutely love these classic designs. Particularly the dress Carey Mulligan is wearing and the a-line below it- so elegant!

  4. I hope you all entered the competition - did anyone win?!



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