Well, actually, the Harvey Nichols sale is good enough to ruin a perfectly good pair of Ackermann-esque trousers. Or so they would lead us to believe. Nothing a dry clean won't fix, eh? My LOL was almost certainly from sheer shock of seeing a once-stuffy, high-end retailer advertising their sale in a deviant fashion. They are clearly trying to distance themselves from the older market and appeal to those who are happy to drop thousands in one visit on cool, up and coming brands they stock like Carven and The Row.
Sadly I'll be working when the doors open, so I'll miss the inevitable scuffles over the last Alexander McQueen bag at 70% off. When the dust settles I will pop my head in to see if any scraps have been left over - only then we will see who has really had the last laugh.