I am so excited to show off my first piece of Wildfox! I can't explain why I am suddenly so obsessed with the brand - unless it's airborne and I caught it from meeting the Style Rawr - but I have not felt this way about a clothing company since I was thirteen and demanded everything I owned was Nike. Nike Air Max Triax, Nike trackies (yeah I wore trackies), and this enormous Nike coat that I insisted on having despite JJB only stocking a size much too large for me. What a brat I was.
Anyway, I digress. I'm totally obsessed. Everyone and their dog has blogged about the brand, I realise, and I'm still trying to pinpoint exactly what makes Wildfox so special - maybe it's the dreamy lookbooks featuring models we all want to be, or their positive web presence that is just so right for now. We're all craving a little escapism, especially in these frugal times, and Wildfox provides just that.
Admittedly their price point is not ideal for a frugal purse, however much I love it, but dig through the many sales on right now and you'll find some bargains. This vest was from Harvey Nichols and is now sold out online, but is also available through Alexandalexa.com for £39. ASOS went into sale yesterday too, with lots of Wildfox at reduced prices.