Thursday, 3 January 2013



Aaahh, you guys.. NEW WILDFOX LOOKBOOK ALERT. And this one is straight out of my dreams.

It's like totally based on my most ragin' film ever (if you don't know which by now, then I'm not sure we can be friends) and is a total tribute to the way it changed teen fashion in the mid-nineties. Pre-Clueless, kids were into flannels - in a nod to the crispy Seattle weather, obviously - ripped jeans, and greasy hair, à la Nirvana. Then the bright, shiny Bronson Alcott gang hauled ass onto our screens, and changed the way teen girls felt about a thigh-high sock forever. I mean, who had even heard of Alaïa before a mugger ruined Cher's dress, right?

That was all like so twenty years ago, I know. But if you hadn't noticed, fashion - especially street fashion - works in twenty-year cycles: all of us who grew up being influenced by this film are now the ones making the new stuff for teenagers to wear. Soon we'll all either be as grungy as Tai's original incarnation (already happening - you've just got to look at the bulk of style blogs to realise this) or as sugar-prep as Cher in her barely-there Calvin Klein dress and Mary Janes. I know which one I'm leaning toward.
"So, what did you do in school today?" 
"Well... I broke in my purple clogs." 
Analysis aside, I am just so glad that a film which changed my life forever has been honoured by a brand who have changed my life in a similar way. Yeah, you could say Wildfox just make t-shirts, and I guess you're right. But the ethos behind the brand has really taught me to appreciate my every moment on the earth, that I have the potential to be the best I can be... and like that Polonius guy said, to thine own self be true.

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  1. This comment has been removed by the author.

  2. I ADORE this. I want to live in Clueless...

    Love Tweet x

    1. I second this! Clueless is my dream film

  3. fun photos, thanks for sharing! and happy 2013! if you enjoy my blog too, would you like to follow each other? xo Jess

  4. Amazing! I love Clueless so much, I remember watching it when I was about 13! They are doing a quote-along screening next week at the Prince Charles Cinema in London - I am so there, I went to the Mean Girls one last month and it was so much fun, and I know so very many more of the words to Clueless!

  5. Wasn't one of the models on ANTM?:) They do make great clothes, but I can't wait fro the grungy ear to start again.;)

  6. OMGYES. AS IF! I'm currently ebaying thigh high white socks as we speak. TOO GOOD. I know all the words to Clueless.
    AND I WANT TO GO TO THIS!! I think you should come to London and come with?! we should do a bloggers night out?
    let me know if that link works...

  7. It's all too much for me to take in, waaaaaaah! I NEED the As If sweater. The entire lookbook is amazeballs, J & I LOVE Clueless.

    The Style Rawr!

  8. When your allergies act up, take out your nose ring!


    Fave film of mine. Gold love Wildfox. x

  9. I know T has already commented but I had to weigh in. I saw Clueless in the cinema as a teen and it changed my life, I 'was' Dionne because she had a penchant for leopard faux fur and pvc and I continued to rock a teddybear rucksack through college. I can't even begin to express my excitement on this WF season, but my buns, they still don't feel nuthin like steel ;)


  10. The styling for this is amazing, so much envy! xx

  11. I love Wildfox jumpers :)


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